Friday, 9 April 2010

Direct to clients.

As you may be aware Gabriel Design have recently joined the ranks of businesses using e-newsletters or e-marketing. Recent trends both in the market place, and within the Gabriel Design client base, have proven the use of such marketing to be of great benefit. The relatively low cost of such online mailshots and their quick turnaround (as opposed to the production of printed mailers for example) are of particular interest at this time. Obviously the benefits of this form of marketing have meant that in boxes regularly fill with well meaning offers and deals from whole ranges of businesses, which means in planning an e-marketing campaign one simple rule must be kept in mind. It is important to keep the mailshot database up to date and not allow unwanted and unnecessary addresses to be used. At Gabriel Design we only send our e-newsletter to businesses we have done business with, and should anyone request being removed from the database we act on this immediately. Hopefully this means that when we send out ours, or our client's, e-newsletters, they are of worth to the recipient and are read with interest. If you are interested in exploring the benefits of e-marketing further please feel free to get in touch and discuss your needs.

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